Smooved Acquired by Zimmo Group to Power the Future of Real Estate Services in Belgium

Leuven, June 3, 2025 – Belgian PropTech scale-up Smooved has been fully acquired by Zimmo Group, part of Mediahuis, marking a strategic step toward building a more integrated real estate services platform for agents and consumers. The deal follows a prior growth investment by Mediahuis in 2023 and sees Zimmo acquire all remaining shares from investors including Pitchdrive, Imec.istart, and several business angels.

Founded in 2019 by Nathan Coox and Ignace Buelens, Smooved has grown into a household name in the Belgian real estate market. Its platform simplifies the relocation experience for both agents and movers—handling utility transfers, streamlining customer reviews, and powering HouseMatch, its “TripAdvisor for real estate agents.” Today, Smooved supports over 20% of all real estate transactions in Belgium, works with every major broker network, and has compiled more verified agent reviews than Google.

The acquisition underscores Zimmo Group’s ambition to become a one-stop shop for real estate services. “Integrating Smooved allows us to better support brokers and relieve customers during the moving process,” said Yves Vanderveken, Business Director at Zimmo Group. “Their unique tech stack and positioning open new doors for innovation and scale.”

With the acquisition, both founders step back from day-to-day operations. “What started six years ago as a few slides is now a key player in Belgian PropTech,” said Coox. “We’re incredibly proud of the team, the partnerships, and the impact we’ve made. With Zimmo's backing, Smooved is poised for even greater growth—and we’ll be cheering it on from the sidelines.”

The exit represents a successful outcome for early investors. Pitchdrive, one of Smooved’s first backers, celebrated the deal. “We’ve had the privilege of supporting Nathan and Ignace from day one,” said Pitchdrive’s founding team. “Their execution has been nothing short of exceptional—from helping utility providers grow to building a real estate brand with deep consumer trust.”

The coming months will see Smooved’s services, tech, and teams integrated into Zimmo Group’s broader ecosystem. For Mediahuis, it marks the first full acquisition from its venture portfolio, and a clear signal of its intent to lead in digital real estate innovation.

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