Donna Raises $4.8M to Supercharge Field Sales with AI - And We're Doubling Down

At Pitchdrive, we're wired to back founders who spot massive blind spots in markets others overlook, then charge in with solutions that redefine the game. That's exactly why we're pumped to announce our follow-on investment in Donna, the Ghent-born AI powerhouse for field sales. Today, Donna closed a $4.8 million seed round led by Frontline Ventures, with our continued backing alongside Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures, and a stellar lineup of angel investors.

What fires us up most about this round? Our faith in Donna's co-founders - Nicolas, Xander and Jonas - has only grown fiercer since we first jumped in. These are operators who blend deep sales savvy with AI wizardry, turning pain points into breakthroughs at warp speed. In a world where field reps are glued to the road but shackled by desk-bound tools, Donna isn't just iterating - it's igniting a revolution. And we're thrilled to fuel the fire.

From Ghent garage to global sales sidekick

Donna's origin story is pure startup rocket fuel. Founded in 2023 by Nicolas, Xander and Jonas - seasoned entrepreneurs who've lived the chaos of B2B sales - the company kicked off as a voice-to-CRM hack to slash note-taking drudgery. What started as a clever fix has snowballed into a full-blown multimodal AI assistant that's already trusted by heavy-hitters like ABB, Atlas Copco, Luminus, and Liantis.

By 2025, Donna's no longer a scrappy experiment - it's a global force. The team has expanded, integrations with Salesforce, SAP, Microsoft Dynamics 365, and HubSpot run deep, and partnerships with Deloitte, PwC, and Orion Global Solutions are unlocking doors worldwide. With 40+ languages in play, users are seeing game-changing wins: 75% less admin grind, 10x CRM adoption, razor-sharp data, and conversion lifts up to 20%. From a Belgian base to empowering road warriors everywhere, Donna shows how laser-focused execution turns local grit into international dominance.

Bringing agentic AI to field sales teams globally

Field sales? It's the wild west of revenue - reps hustling from dawn patrols to late-night debriefs, yet drowning in clunky mobile apps, spotty CRM updates, and context that evaporates between calls. Most tools? Built for suits in high-rises, not pros in pickup trucks. Donna flips that upside down as the proactive AI co-pilot engineered for the grind: always-on, context-aware, and ruthlessly efficient.

She anticipates your day with smart nudges, preps you pre-meeting with tailored intel, and owns the admin aftermath - capturing notes, drafting follow-ups, and syncing everything seamlessly. No toggling apps mid-pitch; just pure selling flow. As Nicolas Christiaen, co-CEO and co-founder, puts it: “Field sales teams have been neglected for far too long. They’re under pressure to do more with fewer resources, yet the tools designed for them have barely evolved. Donna changes that. She briefs you before every meeting, captures every detail during, and handles the admin after so field sales teams can focus entirely on their customers.”

This isn't gimmicky AI - it's agentic muscle that builds a "system of context" around every rep, blending real-time listening with human smarts to boost close rates and keep momentum roaring.

Frontline Ventures takes the wheel on momentum

We knew Donna was onto something big, but we're stoked to share the cockpit with Frontline Ventures, the transatlantic scaling maestros behind category kings in SaaS and revtech. Their lead in this round? A massive vote of confidence in the seismic shift hitting CRM and sales enablement.

"Sales reps want to spend time selling, not trawling through CRMs to keep them up to date," says Will Prendergast, Partner at Frontline Ventures. "For field based reps, that admin burden is even heavier, with less time at the desk and fewer hands to spare for note-taking and follow-ups. Donna’s multimodal product fits how field sales really works, equipping an overlooked market with better tools so teams can focus on hitting quota."

Industry titans echo the hype. Bob Stutz, CRM trailblazer and ex-exec at SAP, Salesforce, and Microsoft, nails it: “What makes Donna stand out is her ability to listen, interpret, and respond in real time during sales conversations. Instead of forcing field sales teams to toggle between CRM screens or dig for answers, which stalls prospect momentum, Donna brings the right information forward instantly with technology that bridges the gap between AI automation and genuine human interaction.”

Frontline's playbook for Atlantic leaps? Perfect timing to rocket Donna's reach.

Eyes on the horizon: scaling from Ghent to the globe

With footprints already in New York, London, and Ghent, Donna's primed for takeoff. This $4.8M infusion? Straight to the engines: beefing up product chops and ramping GTM firepower across Europe and the US. Expect hires that blend sales muscle with AI edge, plus roadmap pushes that make Donna even smarter at anticipating chaos on the road.

For the founders, it's about amplifying what works: “At Donna, we believe B2B business will always require human-to-human interaction,” adds Jonas Deprez, co-CEO and co-founder. “AI shouldn’t replace that - it should elevate it. With Donna, we already prove today that AI can be deployed with a quick time to value and at scale in real-world operations.”

Surging adoption across CPG, industrials, and finance - from DPG Media to ERA Real Estate - has Donna barreling toward category command. They're not chasing trends; they're setting them.

Why we're betting big (again) on Donna's founders

We first backed Donna in their earliest days because Nicolas and Jonas embodied the Pitchdrive DNA: battle-tested founders tackling a $100B+ sales tech chasm with unyielding hustle and zero fluff. Today? That bet's paying dividends in spades. Our repeat pour isn't hype—it's rock-solid trust in builders who adapt, deliver, and dream massive. Donna captures our core: innovative roots in Belgium, ambition without borders.

If you're in field sales or revops, watch Donna closely. They're not just raising capital—they're raising the roof on what's possible. We're all in, and can't wait to see them crush quotas worldwide.

We're rooting for Donna's success in expanding across the Atlantic and beyond.