If you are a startup owner you have probably heard about “pitch decks” several times, or maybe you have already prepared some of these presentations for the investors you wanted to impress.
Although pitch decks are essential for startups to introduce themselves to capital investors, it is not easy to design and create them. What is more, if you are not familiar with writing a pitch deck, this process can be very time-consuming and painful for you. In order to make your job easier and help you create the perfect pitch deck, we collected some useful ideas on how to write a pitch deck that will impress your future investors. So without further ado, let’s quickly check what we will cover in this article:
A pitch deck usually consists of 15-20 slides in a PowerPoint or Keynote presentation and its goal is to present your startup’s products, business plan, technology, and your whole team to the investors. In most cases, these investors don’t have much time and because of this, it is crucial to create and show a well-built and unique pitch deck that tells the story behind your big idea and grabs the investors’ attention. Furthermore, your presentation must contain some elements that show your startup’s professionalism. These elements are the following:
There are some other points you should keep in mind if you don’t know how to write a pitch deck. In the following listing, we collected all of these points:
If you want to learn how to write a pitch deck that catches the investors attention this paragraph is perfect for you. We listed all the slides that should be included in your presentation in order to stand out from the crowd.
The first slide after the cover page should be the “Company Overview”. In this slide, first of all, you should shortly introduce your business. Secondly, the problem your business or product solves, your business location, the experience and the background of your management team have to be included in this little summary as well. Make sure, that you don’t write a long essay, just summarise this information in 4-6 bullet points.
In this slide, you need to present the Mission and the Vision of your team. Make sure that you make this part of your presentation personal and present your Mission and Vision in first person.
A great example of a mission: “We are an Uber-like solution for house cleaners”.
A cool example of a vision: “Our vision is to create workplaces where people love to work”.
Many investors believe that human resources are the most important part of a business. Because of this, it is crucial to introduce your team members in your investor pitch deck. Make sure you include the name and the title of your team members with great pictures of them into your presentation. Furthermore, highlight their professional experience in a short summary or bio.
Define clearly and highlight the problem you want to solve with your idea or product. Don’t forget, that on this slide you have to answer the following questions:
In this section, you have to show the investors that you are capable of solving the problem and you have a well-built strategy for that. Here you can mention some details of the product you are working on but pay attention that you highlight the solution itself and the product will be presented in “The Product” slide.
In this slide, you have to clearly present your product or service to the investors. Make sure that you highlight all the important information and you answer the following question at the same time:
In this section present briefly the size of the market you are in and highlight the financial possibilities on this market. Don’t forget to show up-to-date and real data to your investors about the current state of your market. Use visuals (charts and diagrams) in order to present big data in an easy way.
If you have any already existing customers, don’t forget to show their logos and names to your investors. With this, you can be sure that you generate trust and you can present yourself in a more professional way.
Present all of your existing assets your startup has and don’t forget to mention those that are under development. This part of your pitch deck should contain the basic technology backbone and the key intellectual property rights you have.
Show the investors that you have done deep market research and you know well your competitors’ strengths and weaknesses. Create and present a strategy that will clearly highlight where is your place on the market and how you are planning to beat your competitors.
Create and show your business model for the investors. If you don’t know how to write one, either use a Business Model Canvas or look for someone who can create a health report of your business and can help you to develop a professional business plan. Don’t forget to include the financial state of your startup and the marketing plan of your new product into your business plan.
Are you convinced that you already have a perfect pitch deck and it will surely grab the investors' attention? Or did you follow the steps above and feel ready for the next step: seed funding? Why not give your project a chance and sign up for free with Pitchdrive? We will analyze and qualify your application and your pitch deck and see if you're ready for funding. Try it today! Click here to get started.
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