A volume discount strategy offers customers a lower price per unit when they buy in larger quantities. It’s designed to incentivize bigger purchases and reward customer commitment, often used in B2B sales, wholesale, or SaaS with tiered pricing.
Why it matters for startups
Volume discounts can help you increase order size, boost customer loyalty, and accelerate revenue—especially if your startup operates in a high-competition market. It’s also a strategic way to lock in long-term users or clear inventory.
What’s a common way to structure volume discounts?
Tiered pricing. For example: 1–10 units = €100/unit, 11–50 = €90/unit, 51+ = €80/unit.
Is this strategy only for physical products?
No. SaaS startups often use volume discounts for users, seats, or usage-based metrics.
How do I avoid giving too much away with volume discounts?
Set clear thresholds that align with your margins. Offer added value (support, features) instead of just deeper discounts.
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