Seasonal pricing is a strategy where prices are adjusted based on seasonal demand—higher when demand peaks, lower during off-peak periods. It’s commonly used in retail, travel, hospitality, and consumer services, but can also apply to subscription models, e-commerce, and event-based startups.
Why it matters for startups
If your product or service experiences demand shifts during specific times of the year, seasonal pricing helps maximize revenue during high-demand periods and drive sales during slow months. It’s a smart way to balance supply and demand while boosting cash flow throughout the year.
Is seasonal pricing only for physical products?
No. SaaS, travel, events, and even digital products can benefit—especially if usage spikes at certain times.
How do I decide when to adjust prices?
Use sales data, customer trends, and past performance to identify high- and low-demand periods.
Can seasonal pricing hurt my brand?
It can if done randomly or too frequently. Be transparent and tie pricing changes to clear, logical seasonal shifts.
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