Glossary

Pivot

Definition

A pivot refers to a strategic change made by a startup in response to market feedback or changing circumstances. This change can occur in various aspects of the business, including the business model, product, or target market. The primary objective of a pivot is to enhance growth and profitability.

Why do startups pivot?‍

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Startups pivot to adapt to market conditions and improve their chances of success. By making strategic changes based on feedback and circumstances, startups can refine their offerings and better meet customer needs.

What are some examples of business model pivots?‍

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Business model pivots can involve shifting from a subscription-based model to a freemium model, changing from a B2B (business-to-business) to a B2C (business-to-consumer) model, or altering the revenue streams of the business.

How does a product pivot work?‍

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A product pivot involves modifying or completely changing the product or service offered by a startup. This could include adding new features, targeting a different customer segment, or even creating an entirely new product based on market feedback.

What is a target market pivot?‍

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A target market pivot occurs when a startup decides to change its focus and target a different customer segment. This may involve repositioning the product or service to appeal to a new audience or entering a completely different market altogether.

What factors should startups consider before making a pivot?‍

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Startups should carefully evaluate market feedback, analyze changing circumstances, and consider the potential impact of a pivot on their growth and profitability. It is crucial to assess the feasibility and potential risks associated with the proposed changes.

How can a pivot benefit a startup?

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A pivot can offer several benefits to a startup, including increased market relevance, improved product-market fit, enhanced customer satisfaction, and ultimately, higher growth and profitability.

What are some successful examples of startups that have pivoted?‍

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Some notable examples of successful startup pivots include Slack, which initially started as a gaming company before transitioning into a communication and collaboration platform, and Twitter, which evolved from a podcast platform to the social media giant we know today.

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