Bundle pricing is a strategy where multiple products or services are sold together at a lower combined price than if purchased individually. The idea is to increase perceived value, drive upsells, and boost average order size.
Why it matters for startups
Bundle pricing helps you increase revenue per customer while making your offer more attractive. It’s especially effective in SaaS, e-commerce, and digital products where combining features, tools, or add-ons creates a better deal—and a stickier experience.
What’s a good example of bundle pricing?
A SaaS startup offering a “Growth Kit” with CRM + analytics + email automation at a discounted monthly rate vs. buying tools separately.
How is bundle pricing different from discount pricing?
Bundle pricing combines products for one reduced price. Discount pricing lowers the price of a single product or service.
How do I choose what to include in a bundle?
Bundle complementary or high-value features that solve a broader customer problem when used together.
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